Dr. Shirin Mollah dives into the economic landscape of Super Bowl LIX, hosted in New Orleans at the Caesars Superdome. The episode explores how the NFL's biggest event affects various stakeholders differently - from the host city to major corporations. While the NFL claims hosting cities see $300-500 million in economic benefits, the real impact is closer to $100-150 million after accounting for displacement effects and infrastructure costs. The discussion covers the massive media rights deals, including Fox's broadcast as part of the NFL's $110 billion agreement through 2033. Advertising rates hit $7 million for a 30-second spot, while sports betting reached new heights with expected wagers surpassing last year's $16 billion record. The episode concludes by examining fan spending patterns and future trends, including potential international Super Bowls and the rise of streaming platforms.
