Tom Ravenhill from Keith Prowse, the official hospitality partner for Wimbledon, joins Professor Shirin Mollah to discuss the evolving landscape of sports hospitality. Tom shares insights from their recent white paper on why people choose premium experiences and how consumer preferences are changing. He delves into the challenges of attracting younger audiences, the impact of social media on event marketing, and the growing trend of multi-generational attendance. Tom also explores the future of sports, touching on innovations like e-sports and shorter game formats. The conversation covers the importance of partnerships in sports business, strategies for engaging high-net-worth individuals, and how the experience economy is reshaping the sports industry.
